This is not IDPURE

This is not IDPURE

CHF28.00Price

Special edition 2010/11

160 pages, 22 x 28 cm, softcover (English)
In contrast to our usual issues, this Special Edition is intended to stimulate discussion in the design community, so that readers can assess their understandings of fundamental principles underlying creativity and design. Creativity is not design. Creativity is not bound by laws, rules or restrictions. Design, in contrast, is entirely based on mathematics, rigor, psychology, human perception, and a host of rigid rules that would not be transgressed by a qualified professional. To illustrate this difference, we have decided to dedicate this Special Edition to creativity at the expense of design.