476 pages, 24 x 30.5 cm, hardcover (English)
ISBN: 978-3-89955-227-0
Youth culture and brands have always had a convoluted relationship both influencing and feeding off each other alike. The term “gepflegt krass” is German slang used mainly by youth culture for awesome or cool. Gepflegt:KRASS takes youth culture and the visual culture of brands as a starting point to investigate this complex correlation and incisively analyzes the multifaceted dynamic of branding culture.